License Terms

These License Terms (license version "PICDEO-STANDARD-1.0") govern what travel agencies may do with media downloaded via Picdeo (www.picdeo.de). They apply to every download and are referenced in the corresponding license record.

Plain-language summary (not legally binding): You may use downloaded media for the travel consultation and marketing of your own travel agency — on your website, on social media, in newsletters and in print. You may not resell the media, share it with third parties or edit it in a distorting way. Only the full text below is authoritative.

1. Parties and subject matter

1.1 With every download, the license is concluded directly between the downloading travel agency (licensee) and the provider of the media asset (licensor). Picdeo (owner: Benjamin Bindewald, sole proprietor, Bahnhofstraße 12, 61200 Wölfersheim, Germany) provides the platform and brokers and documents the license but is not the licensor.

1.2 "Media" means all content downloaded via the platform — images, videos, PDF documents and copy — including the technical variants generated by the platform.

1.3 The license version stated in the license record of the respective download is authoritative. Asset-specific information from the provider (e.g. validity period, credit requirement) prevails over these general terms.

2. Scope of the license

With the download, the provider grants the travel agency a non-exclusive, non-transferable, non-sublicensable right of use:

The license is purpose-bound: every use must relate to the consultation on, or promotion of, travel services — as a rule, the services of the provider whose asset is used.

3. Permitted uses in detail

Within the scope of section 2, the following in particular is permitted:

a) Social media — publication on the travel agency's own channels (e.g. Instagram, Facebook, LinkedIn, TikTok, YouTube, WhatsApp status), including paid promotion of such posts. The platforms receive their customary platform usage rights in the process — this is permissible to the extent technically or contractually unavoidable for publication.

b) Website — embedding on the travel agency's own websites, landing pages and online offer pages, in web resolutions customary for such use.

c) Newsletters and client communication — use in email newsletters, offer emails and consultation documents (including as PDF attachments) to the agency's own clients and prospects.

d) Print — use in the agency's own print products: flyers, brochures, ads, posters, shop windows, client mailings, catalogs — unlimited print run, unless the provider specifies otherwise for the asset.

e) In-person and digital consultation — presentation in client meetings, on screens in the office/shop window, in video consultations and webinars of the travel agency.

4. Editing and cropping

4.1 Permitted are workmanlike adjustments that preserve the character of the asset: cropping and excerpts, scaling, format adaptation, moderate color, brightness and sharpness correction, integration into the agency's own layouts, and overlaying with the agency's own text/logo, provided no attribution notices or watermarks are covered or removed.

4.2 For videos, cuts and excerpts for the formats of the channels used are permitted (e.g. reels/story cuts), as is adding your own text overlays, provided the message and context of the material are preserved.

4.3 Not permitted are distorting, meaning-altering or misleading edits — in particular composites that portray locations, amenities or services differently from reality, and generative-AI edits that substantially alter the image content.

4.4 The provider's PDF documents and copy may be passed on in full or in excerpts, provided content is not shortened in a distorting manner and source references are not removed; substantive reworking is not permitted.

5. Prohibited uses

Irrespective of section 3, the following is prohibited:

• any use outside the travel consultation and marketing of the agency's own business — in particular advertising outside the travel industry, editorial exploitation as stock material, or use for the agency's own products that are not travel services;
• resale, rental, lending, exchange or gifting of the media, and its inclusion in databases, template or media-kit offerings, whether for consideration or free of charge;
• sharing with third parties outside the agency's own organization (exception: service providers under section 6);
• use in unlawful, misleading, disparaging, discriminatory, pornographic or violence-glorifying contexts, or in political or ideological campaigns;
• use suggesting a non-existent partnership, endorsement or exclusivity with the provider or depicted persons;
• removing, covering or altering watermarks, attribution notices, credits or embedded rights-management metadata;
• trademark or design registration of media or parts of media, or use as your own logo or identifier;
• use of the media to train or improve AI models or to create derived synthetic media collections;
• systematic bulk downloading or archiving beyond the agency's own consultation and marketing needs.

6. Sharing with service providers

The travel agency may share media with service providers that process it exclusively on behalf of, and for the purposes of, the travel agency (e.g. a print shop, a web or advertising agency, a newsletter service). The travel agency shall ensure that the service provider does not use the media for its own purposes, does not retain it once the assignment is completed, and claims no rights to it. The travel agency is liable for breaches by the service provider as for its own.

7. Attribution (credits)

7.1 If the provider has specified a rights holder/credit notice for the asset, it must be displayed in a reasonable form when the asset is used — e.g. as a caption, in the legal notice area of the marketing material, or in the description of the social media post (pattern: "Photo: © rights holder").

7.2 If no credit notice is specified, no attribution is required; statutory rights of authors remain unaffected.

7.3 The applicable notice is shown in the asset details and in the license record.

8. Duration, expiry and recall of the license

8.1 The license applies from the download for as long as the asset is published on the platform and — if the provider has set a validity period — within that period.

8.2 After expiry or recall, no new uses may be commenced. For ongoing uses:

• Online uses (website, social media, digital documents) must be discontinued within 30 days of expiry or of receipt of a recall notice; organic social media posts from the license period may remain unchanged unless the notice requires otherwise.
• Print materials already produced may be used up; reprints are not permitted.
• In the event of removal due to an infringement, the immediate discontinuation of every use may be required.

8.3 The license record remains in place after the license ends and evidences the lawfulness of the use during its term.

9. License record and verification

9.1 For every download, Picdeo automatically issues a license record. It contains in particular: license/download number, date and time, licensee (organization), provider, asset (asset ID, title, version), SHA-256 checksum of the file, license version, validity details, any credit requirement, and a QR code for verification.

9.2 The authenticity of every license record can be verified publicly at picdeo.de/lizenz/[number]. License records are immutable once issued; changes to an asset create new versions and — upon a new download — new records.

9.3 Upon request by the provider or Picdeo, the travel agency must evidence the licensed use of an asset by presenting the license record.

10. Downloads, versions and copies

10.1 The travel agency may make the technical copies of downloaded media required for the permitted use (e.g. web derivatives, backup copies in its own systems).

10.2 If the provider makes a new version of an asset available, the license for the downloaded version remains in place; section 8.2 applies accordingly to material corrections (e.g. rights corrections).

11. Warranty and liability

11.1 The provider warrants to the travel agency that the contractual use of the asset does not infringe third-party rights (copyright, trademark, personality rights; the required releases exist). Claims based on defects in title are to be directed against the provider.

11.2 Picdeo owes the proper documentation of the licensing transaction but gives no warranty of its own for the providers' chain of rights; Picdeo's liability is governed by the Travel Agency Terms, section 10.

11.3 The travel agency is liable for uses outside this license in accordance with statutory rules and shall indemnify the provider and Picdeo against third-party claims in this respect.

12. Violations and consequences

In the event of violations of these License Terms — without prejudice to the provider's statutory claims (injunctive relief, damages, license-analogy compensation) — the travel agency's access may be suspended and the license for the affected media revoked with immediate effect (Travel Agency Terms, section 9).

13. Final provisions

13.1 The law of the Federal Republic of Germany applies, excluding the UN Convention on Contracts for the International Sale of Goods (CISG). To the extent legally permissible, the place of jurisdiction for disputes with Picdeo is Frankfurt am Main, Germany; the statutory places of jurisdiction apply to disputes between provider and travel agency.

13.2 Should individual provisions be or become invalid, the validity of the remaining provisions shall remain unaffected.

13.3 Changes to these License Terms take effect only for future downloads; for downloads already made, the version stated in the license record applies.